We Pledge Allegiance to the Web
We call ourselves a Creative Co-op. Hi. Nice to meet you.
Welcome to 2012, a land of milk & honey where creativity and efficiency can lie down together without any ire. Disappearing from the land are large lumbering creative agencies, bloated with middle-management and account bureaucracy. Companies far and wide are discovering the advantages of partnering with those that can adapt and thrive in this internet age. The quick and the clever rule this day, and APE+ANT is thriving.
Because we function as a co-op, the web is invaluable in keeping our team just the right size. Afterall, Goldilocks had the right idea. Not too big, not too small. Our team can be as large and capable as your vision leads us to be, or as small and efficient as your budget requires. We involve the creatives that your project requires–nothing more, nothing less. Think of APE+ANT as an adaptable collective of creativity and can-do, at your disposal.
Jump in With Both Feet
We love what we do. It consumes us. We eat, sleep, and dream about our (your) creative projects.
Interactive
- Brochure Websites
- E-commerce Websites
- User Interface Design
- User Experience Design
- Content Management Systems
- Search Engine Optimization
- Email Marketing
- Information Architecture
- Web Analytics
- Mobile Development
- Social Media
- Online Advertising
- Creative Strategy
- Design Strategy
- Concept Creation
- Visual Marks
- Style Guides
- Copywriting
- Film + Video
- Photography
Branding
- Print Advertising
- Billboard Advertising
- Periodical Layout
- Brochure Design
- Product Catalog Design
- Editorial
- Copywriting
- Technical Writing
Give us your bad logos, your unusable websites, and your Comic Sans menu. We can fix anything. It takes a lot of hard work, but we're up to the task. There's no such thing as 'half-way', 'almost', or 'in-at-9-home-by-5'. We're problem solvers and we are constantly hunting new problems.
Some agencies focus on print, while others focus on branding. Still others focus on junk mail (barf, right?). We focus on problem solving. Sorry we don't have pre-packaged and priced solutions ready for your viewing pleasure. Every project is different, and requires a different offering of solutions. We have a ton of experience enhancing brands and extending that brand in the web-o-sphere, but we're not one-trick-ponies. Web, print, environmental graphics, découpage—we've seen and done just about everything. We can tell you war stories upon request (if that's what you're into).
The Secret Ingredient
We probably shouldn't be giving this away, but here goes: there really is no secret ingredient.
Discovery
- Define Problem
- Project Scope
- Market Research
- Capabilities Assessment
- Content Gathering
- Success Strategy
- Timeline Planning
- Project Mgmt. Training
Creative
- Creative Strategy
- Ideation
- Collaborative Brainstorm
- Campaign Tone Set
- Content Polishing
- Art Direction
- Copywriting
- Mockup Delivery
- Graphic Design
- UI Design
- Prototype Development
- Front-End Polishing
- Database Mgmt.
- CMS Setup
- Print Check
Execution
- Gather Analytics
- Interpret Results
- Compare Historical Data
- Review Success Strategy
- Define Speed Bumps
- Improve Process
- Repeat
Review
That's right—no magic formula. No secret code (up, up, down, down...). We simply follow a process that guarantees success. Each project is different, so we tweak things here and there, but the core process remains the same for each project we begin: discovery, creative, execution, & review.
With a solid process in place, we've got one half of the equation. Without the right ingredients in the right amount even the best recipe can go from delicious to dud. So, we mix in a lot of hard work, copious amounts of creativity, and a dollop of good communication. We think you'll find that's a prize-winning recipe. Don't tell anyone, OK?
